The Teeling Whiskey brand has made its way to the Nigerian market, offering a unique twist on traditional Irish whiskey. As Nigerians explore the world of premium spirits, here are 7 key things to know about this innovative Teeling whiskey.
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7 Things You Should Know About Teeling Whiskey for the Nigerian Market
The Teeling Whiskey on the market today was over a century in the making. Founded by brothers Jack and Stephen Teeling, the distillery exclusively produces small-batch bottlings that continuously push the boundaries of what it means to be an Irish whiskey.
Teeling Whiskey’s Roots Stretch Back to the 1800s
The Teeling family has a long history in the whiskey business, with the first Teeling distillery opening in Dublin in 1782. Though the original distillery closed in the early 1900s, the family’s distilling legacy lived on.
Distilling is in the Teeling DNA
When Irish whiskey production declined in the 20th century, John Teeling opened the Cooley Distillery in 1987, breaking the monopoly held by Irish Distillers. His sons Jack and Stephen later took over the Cooley operation before launching the new Teeling Distillery in 2012.
Teeling Revived Distilling in Dublin: The opening of the Teeling Distillery in 2012 marked the first functional whiskey distillery in Dublin in over 125 years, reigniting the city’s proud distilling heritage.
The Phoenix Symbolises Renewal
At the heart of the Teeling Whiskey label is an iconic image: a phoenix spreading its wings. This symbolic representation is intentionally chosen to reflect the brand’s role in reigniting Dublin’s proud whiskey heritage.
The reopening of the Teeling family distillery in 2012 marked the first functional whiskey distillery in Dublin in over a century. After the city’s once-thriving distilling industry had fallen dormant, the Teeling brothers saw an opportunity to revive this storied tradition.
As the Teeling brothers have expressed, they were not introducing a new industry to Dublin but rather breathing new life into one that had previously flourished. The phoenix, a mythical creature associated with renewal and rebirth, symbolises this revival of Dublin’s whiskey legacy.
Teeling Challenges Conventions
Drawing on their father’s innovative spirit, the Teeling brothers have made a conscious effort to challenge the conventions of traditional Irish whiskey. With an annual production of just 500,000 litres, every Teeling expression is primarily pot distilled and triple distilled, eschewing the use of peated malt.
Beyond the distillation process, Teeling experiments extensively with maturation, varying cask types, and ageing lengths to impart unique and distinctive flavours in each release. Teeling also forgoes chill filtration, resulting in full-bodied spirits that retain more of the original character and complexity.
In every aspect, the Teeling brothers have demonstrated a willingness to push the boundaries of Irish whiskey norms. Guided by their father’s visionary leadership, they have carved out a distinct identity for the Teeling brand, offering Nigerian consumers a fresh and innovative take on this storied spirit.
Part of Origin Green
Teeling’s commitment to innovation extends beyond just its whiskey production methods. The distillery is also a verified member of Origin Green, a national sustainability programme in Ireland aimed at improving environmental practices among food and drink producers.
As part of Origin Green, Teeling has implemented specific agendas and measurable goals to help reduce its carbon footprint. This includes implementing strategies to minimise energy usage, waste, and water consumption across its operations.
By participating in the Origin Green programme, Teeling has demonstrated its dedication to sustainability and environmental consciousness. This aligns with the brand’s broader ethos of challenging conventions and pioneering new standards within the Irish whiskey industry.
Exploring New Markets
As Teeling Whiskey expands its reach globally, the Nigerian market presents an exciting new frontier for this dynamic Irish brand to share its distinctive whiskies. Whether you’re a seasoned whiskey enthusiast or new to the spirit, Teeling Whiskey offers a compelling story and exceptional quality that is sure to impress Nigerian consumers. As the brand continues to evolve, keep an eye out for its innovative releases in the Nigerian market.
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