Category Industry

How do you make Nigerians—a people so accustomed to the sweet things of life—fall in love with something so demonstrably bitter? We Love It Bitter!

In the heart of Lagos, the air is thick with the aroma of suya, jollof rice, and the unmistakable scent of beer. The clinking of glasses is a melody that accompanies nearly every celebration and family gathering. Beer is the…